You name it — reality TV, plastic surgery glow-ups, celeb transformations — “Dr 90210” was the OG doc-docu series that gave us all the inside scoop on the high-stakes world of Beverly Hills plastic surgery. Back in the early 2000s, it was *the* show making surgeons into mini-celebrities, with their patients' faces on the chopping block (literally) and all the drama that comes with it.
But if you’re scrolling through Instagram or TikTok wondering, “Where is Dr 90210? What’s up with Dr. Robert Rey now?” — don’t worry, I got you. Let’s spill the tea on the man behind the scrubs, his jaw-dropping journey, and why he’s still a fascinating figure in the plastic surgery world (and beyond). Plus, I’ll throw in some real numbers and a peek into his unexpected martial arts passion. Spoiler: It’s not your average doctor story.
Dr 90210: The Start of the Plastic Surgery Reality TV Craze
Before the Kardashians made contouring a household term, “Dr 90210” was the real deal, premiering on E! in 2004. The show followed the daily lives of Beverly Hills plastic surgeons as they performed jaw-dropping procedures on celebs and socialites. It was raw, glamorous, and sometimes a little bit cringe — but always entertaining.
One of the standout stars was Dr. Robert Rey, a Brazilian-American plastic surgeon with a charm and charisma that made him a fan favorite. Known as the “Plastic Surgeon to the Stars,” Dr. Rey wasn’t just about the scalpel — he brought personality, a bit of humor, and a down-to-earth vibe to a world that can often feel cold and clinical.
The Fame and the Fortune: Dr. Rey’s $90 Million Empire
Let’s get real — plastic surgery in Beverly Hills ain’t cheap. And Dr. Rey’s career reflects that. At the peak of his career, he was reportedly pulling in around $90 million, thanks to his high-profile clientele and savvy business moves. Not just a surgeon, Dr. Rey became a brand, leveraging TV fame into lucrative opportunities.
But it wasn’t just about the money. Dr. Rey used his platform to talk openly about the realities of plastic surgery — the risks, the rewards, and the psychological side. It was a rare glimpse behind the glam facades, which kept viewers hooked season after season.
So, Where is Dr 90210 Now? The Current Life of Dr. Robert Rey
Fast forward to today, and you might be wondering: “Where is Dr. Robert Rey now?” The good news — he’s still very much in the game but has evolved in ways you might not expect.
After the “Dr 90210” buzz faded, Dr. Rey didn’t just hang up his scrubs. Instead, he expanded his horizons beyond Beverly Hills. One of the most interesting moves? His involvement with Europe Surgery, how much is Terry Dubrow worth a high-end medical tourism company specializing in luxury cosmetic procedures.
Europe Surgery caters to wealthy clients from around the world, offering everything from facelifts to body contouring in glamorous European locations. Dr. Rey’s role? He’s been a key figure in promoting and consulting for the brand, blending his Hollywood experience with the growing global interest in luxury medical travel.
Why Medical Tourism is the Next Big Thing in Plastic Surgery
Here’s a quick insider fact: The plastic surgery industry is shifting. Patients aren’t just looking for results — they want an experience. Europe Surgery taps into this by offering VIP packages that combine surgery with luxury vacations. Think: a facelift in Paris, a tummy tuck in Milan, followed by a private yacht tour.
Dr. Rey’s involvement signals a new chapter, where prestige meets exclusivity on a global scale. It’s smart business — and it keeps him relevant in an industry that’s always chasing the next big trend.
Dr. Robert Rey’s Unexpected Passion: Martial Arts
One thing that surprises a lot of fans (and even those who followed “Dr 90210” closely) is Dr. Rey’s dedication to martial arts. Yep, the plastic surgeon with the million-dollar smile is also a serious martial artist.
He’s trained in various disciplines, including Brazilian Jiu-Jitsu and Muay Thai. According to interviews, martial arts have been more than just a hobby — they’re a way for him to stay disciplined, focused, and balanced amid a high-pressure career.
This side of Dr. Rey adds a layer of depth that makes him stand out from the typical celebrity doctor stereotype. It’s a reminder that behind the glitz and glam, there’s a person with passions and a lifestyle that’s both inspiring and relatable.
What About the Show? Is “Dr 90210” Still a Thing?
“Dr 90210” had a few revivals, with new seasons airing in the late 2010s. The show attempted to update its cast and storylines to fit the modern age of Instagram filters and influencer culture. However, it never quite regained its original cult status.
E! still owns the rights, and you might catch reruns or streaming snippets, but the plastic surgery reality show landscape has evolved. Newer shows focus more on the personal lives of surgeons or the extreme transformations (think “Botched” vibes), reflecting changing audience tastes.
Still, Dr. Rey remains a recognizable name and occasionally pops up in media interviews or guest appearances, often dropping his signature blend of candidness and charm.
What Can We Learn From Dr. Rey’s Journey?
- Plastic Surgery is a Business — and a Brand: Dr. Rey’s $90 million success shows that being a surgeon today is about more than just medical skill. It’s about marketing, media presence, and building a personal brand. Global Luxury Trends Are Shaping the Industry: His pivot to Europe Surgery highlights the rise of medical tourism and the demand for luxury experiences in healthcare. Balance is Key: His martial arts practice is a reminder that behind every celebrity doctor is a human navigating stress and seeking balance.
Final Thoughts: Why Dr. Robert Rey Still Matters
In the wild world of celebrity plastic surgery, where new faces and trends pop up every season, Dr. Robert Rey stands out as a pioneer who has adapted and evolved without losing his unique spark. Whether you’re curious about how your favorite celebs get their flawless looks or just love a good behind-the-scenes story, his journey offers plenty of realness and inspiration.
So next time you catch a glimpse of a dramatic nose job reveal or a flawless facelift, remember: there’s a whole industry behind it, with players like Dr. Rey who have been shaping the game for decades — and they’re not going anywhere anytime soon.
Now, if you’re thinking about plastic surgery yourself (or just want to keep your gossip game sharp), keep an eye on where the industry’s heading. Luxury medical tourism, influencer doctor brands, and yes, even martial arts might be part of the story.
Stay tuned, stay curious, and keep scrolling — the world of plastic surgery is full of surprises.